A typical startup story, on the example of my Fraza AI telegram bot, had unfolded right before our eyes. I went from eagerly anticipating a rapid ascent to the crushing disappointment of shattered expectations... 😭 In less than a day, as opposed to a typical for startups half a year.
Yesterday, I posted an update in our work chat about rolling out a new version of a product I was building to staging. Doubtful about the grammar, I asked ChatGPT to rephrase my message to make it sound more natural, as I just had the OpenAI API playground open next to it. It worked. And I thought, "Ah, cool! I could quickly wrap it up into a Telegram bot."
After all, I have built the infrastructure for fast deployment of AI bots like that. 💪
It would be more convenient than going through a bunch of prompts. While pondering this, I couldn't help but let my imagination run wild. What if I could not only fix grammar and align it with American/British/international style, but also make it funny and, hopefully, worth sharing with others? Just imagine your message but written by a celebrity. Shakespeare, Tolkien, a character from Guy Ritchie's movies, Metallica, Eminem... the possibilities were endless!
In that moment, I could already feel the sparks of glory igniting! 🤡
"I'll roll out the bot, share it with friends first, then publish it for my subscribers, and finally write an article for a startup-orientated web-magazine..." — that's what crossed my mind. I quickly set up usage quotas and added convenient message editing, allowing the original text to be shared along with the corrected version.
"Sure, a Telegram bot might not be the optimal format," I thought, "but if people need it (and how could they not? It's freaking cool!), they'll definitely give it a try." Ideas of expanding to Slack, WhatsApp, and other platforms also danced in my mind.
So what's next? I published the post, which had been read by over 500 people in the first hours... but only three actually used it. Yes, my friend, only three! 🤣
There must be quite a few reasons for that
The text might have been poorly written, lacking a clear value proposition and a compelling reason for people to give it a shot.
Perhaps the target audience wasn't well represented among my blog subscribers, or the value proposition failed to reach them...
There were high transaction costs involved: you have to open the bot, click a button, copy your text, select another button (there were eight of them!), wait, read the response, and copy it back.
The perceived value fell short compared to ChatGPT and other editing tools, especially for individuals like my subscribers who aren't easily impressed with trivial things like this one!
Luckily, I had only invested around 6 hours in development. Not months or years. 😆